Lead Product Designer

I know one thing: the problem you start with is rarely the right one.

I'm a product designer who works on data-heavy, high-stakes platforms. Most of my work happens before a single screen is created: finding the framing that makes the design problem solvable, and returning to it when execution pressure starts pulling everyone away from it.

Known for: finding the few framing decisions that make everything else easier before the team is too deep to change it.
05 case studies

These five projects span 2023 to 2026 — a period when AI moved from background noise to the center of enterprise software. Each one reflects a different moment in that shift: a product built before AI was in the room, systems designed to introduce AI without breaking trust, and most recently, products where AI is the core workflow. The design challenge at every stage was the same — figuring out what users were actually ready to trust AI with, and building for that honestly.

How I design — craft, tools, judgment Solo IC
How I lead — direction, systems, teams Design Lead

About

Rachel with her family

I do my best work before anyone's committed to an answer. Once the team is heads-down building, it's hard to surface and ask whether we're solving the right thing. So I try to get there first.

There's always pressure to move fast and ship. AI has made that pressure harder to resist. I've found that someone has to stay oriented to the actual question underneath the work, not just the immediate task. That's usually been me.

Becoming a mom made that instinct even stronger. These days, I think a lot about creating the right conditions -- for a product or a child -- so they can grow in ways I didn't plan for. I can't control every outcome, but I can build a foundation solid enough that they have room to learn, adapt, and become something even better than I imagined.

What I'm known for: finding the few framing decisions that make everything else easier before the team is too deep to change it.

Get in touch.

racheltruong.design@gmail.com →