Lead Product Designer

I know one thing: the problem you start with is rarely the right one.

I'm a product designer who works on data-heavy, high-stakes platforms. Most of my work happens before a single screen is created: finding the framing that makes the design problem solvable, and returning to it when execution pressure starts pulling everyone away from it.

Known for: reframing the problems and decisions that make everything else easier before the team is too deep to change it.
05 case studies

These five projects span 2023 to 2026 — a period when AI moved from background noise to the center of enterprise software. Each one reflects a different moment in that shift: a product built before AI was in the room, systems designed to introduce AI without breaking trust, and most recently, products where AI is the core workflow. The design challenge at every stage was the same — figuring out what users were actually ready to trust AI with, and building for that honestly.

How I design — craft, tools, judgment Solo IC
How I lead — direction, systems, teams Design Lead

Designing where complexity meets consequence.

I do my best work when the problem space is still open — before the solution has been assumed and the team is heads-down making it real.

Design work has always pulled toward execution. AI has made that pull stronger. Someone has to keep pulling back toward the problem, making sure the work stays connected to the right question, not just the immediate one. That role matters more now, not less.

What I'm known for: finding the few framing decisions that make everything else easier before the team is too deep to change it.

Let's work together.

Open to senior IC and lead roles in product design.

racheltruong.design@gmail.com →